By David Schissler – Every few years I’m fortunate enough to receive the Ski Magazine Annual Resort Survey. The most recent survey showed up in my inbox recently. I can assure you ski resorts around the US and Canada pay close attention to the results for bragging rights. The White Book pays close attention, too. The data influences our resort rankings in key aspects such as snowfall, grooming, lifts, etc.
If you’ve never received or even seen the survey, here’s what goes into the research.
First, a few questions about you so we can categorize the results. All responses are confidential.
Do you currently read or subscribe to SKI Magazine?
Do you consider yourself to be primarily….
- A skier
- A snowboarder
How would you rate your ability?
Please estimate how many days you will have skied and/or boarded in the 2016-17 season.
total days this season
Did you own a season pass or discount lift-ticket pass this season (2016-17)? (Please check all that apply)
- Yes, a season pass at one resort
- Yes, a season pass at multiple resorts (Epic Pass, Rocky Mountain Super Pass, etc.)
- Yes, a discount pass at one resort (4 Pack, etc.)
- Yes, a discount pass at multiple resorts (Mountain Collective, Epic 4 or 7, M.A.X. Pass, etc.)
Which best describes your household composition?
- Single, no children
- Couple, no children
- Household with children at home
- Household with children no longer at home
Is your permanent residence inside USA?
What year were you born?
What is the annual income of your household?
- Less than $40,000
- Prefer not to respond
From the list below (not shown here), which lists resorts grouped by region (West, East, and Midwest) and state, please select a resort that you have skied/boarded during the past two seasons.
How important are each of the following factors in your choice of a skiing/snowboarding destination? Please rate this resort on the following:
|Please rate this resort on the following:||Poor
|Dining & Après|
How likely are you to recommend this resort to a friend?
- 0-Not at all likely
- 10-Extremely likely
Please share your thoughts about the greatest strengths of this resort.
Please share your thoughts about the greatest weaknesses of this resort.
Thanks for your participation in the survey! After submitting the survey, you will have the opportunity to enter the sweepstakes to win a new pair of HEAD skis. Your survey responses are confidential.