By Ann Schissler
(October 2014) As of this writing it’s mid October and the White Book is busy preparing for the fall ski shows. In order to bring you some new and interesting information we’ll be meeting with theSnowSports Industries of America (SIA), Ski Vermont, Ski New Hampshire, Ski Utah, and Ski Quebec as well as dozens of resorts like Whistler, Fernie, Aspen, Big Sky and manufacturers of all kinds of gear. We’ll root out the most innovative women’s products and services and bring them to you right here. We’ll also be keeping our eyes open for the many skiing celebs that put in an appearance. Stay tuned to Women in the Snow! There’s much more to come in the 2014/2015 season. In the meantime, here are some fun facts from the SIA about how we spent our money on snow sports last season.
We spent $1.5 billion on apparel and accessories including:
• $199 million on 5 million pair of gloves and mittens.
• $173 million on kids apparel.
• $119 million on 1.7 million pairs of goggles.
• $112 million on 1.3 million helmets.
• $53 million on 121,000 action cameras.
• $3 million on insulated tops.
Did you know:
• There are 11.12 million alpine skiers. 40% or 4,448,000 are women.
• There are 7,361,000 snowboarders. 33% or 2,429,130 are women.
• Sales of women’s apparel reached $583M, accounting for nearly 50% of all adult apparel sold.
• Sales of women’s cross country equipment increased to $6 million.
• Junior girls snowboarding equipment sales grew 37% in units sold and 36% in dollars sold.
*Data and Graphics Courtesy of Kelly Davis & Snowsports Industries America (SIA).